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From Larry Simcox
0 likes 37 playsTriggered campaigns are among the highest-performing messages a brand can send, dramatically outperforming broadcast campaigns. Despite that, marketers chronically… -
From Larry Simcox
0 likes 5 plays2022 Email Marketing Holiday Season in Review To help you benchmark your 2022 holiday season performance, we share key email marketing performance metrics from an… -
From Larry Simcox
0 likes 11 plays2022 Email Marketing Holiday Season in Review To help you benchmark your 2022 holiday season performance, we share key email marketing performance metrics from an… -
From Larry Simcox
0 likes 44 playsLeveraging email campaign data from Oracle Responsys, digital marketing experts from Oracle Marketing Consulting discuss email marketing performance from October through… -
From Larry Simcox
0 likes 48 playsLoyalty programs excel at nurturing the next purchase, but if transactions are the only KPI you’re using then you’re missing out on the wider impacts that… -
From Larry Simcox
0 likes 76 playsThe email marketing channel has evolved considerably over the past decade, but the pace of change has accelerated going into 2022. During this on-demand webinar,… -
From Larry Simcox
0 likes 50 playsPlan for high inflation to persist Recession fears will heighten shoppers’ concerns Buy Now, Pay Later (BNPL) growing in usage Supply chains will remain… -
From Larry Simcox
0 likes 25 playsIf it’s not in the plan, then it’s unlikely to happen. That’s the hard truth. So, to ensure that every element of your digital marketing campaigns… -
From Larry Simcox
0 likes 5 playsIf it’s not in the plan, then it’s unlikely to happen. That’s the hard truth. So, to ensure that every element of your digital marketing campaigns… -
From Larry Simcox
0 likes 112 playsCDPs have the potential to transform businesses so that their customer-facing departments and channels are operating from a single, reliable 360-degree view of the… -
From Larry Simcox
0 likes 137 playsThe turbulence of the past two years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2022. We can see those shifts… -
From Larry Simcox
0 likes 8 playsBefore we close the books on the 2021 holiday season, let’s review the key performance trends so marketers can better judge their own performance and identify… -
From Larry Simcox
1 likes 6 playsWith the 2021 holiday season well underway, Oracle Marketing Consulting’s Analytic & Strategic Services team shares data and their perspective on how email… -
From Larry Simcox
0 likes 164 playsPriorities for a Mail Privacy Protection WorldThe announcement and swift release of Mail Privacy Protection caused a mad scramble across the email marketing industry.… -
From Larry Simcox
0 likes 82 playsAs part of Apple’s push on email privacy, the company is revamping and expanding Hide My Email, a service that allows a user to create and enter a unique email… -
From Larry Simcox
0 likes 255 playsBy generating false opens, distorting open times, and obscuring IP addresses and device information, Apple’s Mail Privacy Protection will affect everything from…
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