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From Larry Simcox
0 likes 72 playsAnytime someone complains about how email marketing is old and hasn’t changed in decades, it just confirms that they don’t know anything about email… -
From Larry Simcox
0 likes 93 playsHaving a stale loyalty program can be nearly as problematic as not having one at all. Increasingly, within the current economic environment and rapidly changing loyalty… -
From Alex Yanak
0 likes 202 playsThe challenges of recent years have heavily influenced recent email marketing priorities and are shaping the trends that will dominate 2023. We can see those shifts in… -
From Larry Simcox
0 likes 62 playsTriggered campaigns are among the highest-performing messages a brand can send, dramatically outperforming broadcast campaigns. Despite that, marketers chronically… -
From Larry Simcox
0 likes 9 plays2022 Email Marketing Holiday Season in Review To help you benchmark your 2022 holiday season performance, we share key email marketing performance metrics from an… -
From Larry Simcox
0 likes 13 plays2022 Email Marketing Holiday Season in Review To help you benchmark your 2022 holiday season performance, we share key email marketing performance metrics from an… -
From Larry Simcox
0 likes 45 playsLeveraging email campaign data from Oracle Responsys, digital marketing experts from Oracle Marketing Consulting discuss email marketing performance from October through… -
From Larry Simcox
0 likes 75 playsLoyalty programs excel at nurturing the next purchase, but if transactions are the only KPI you’re using then you’re missing out on the wider impacts that… -
From Larry Simcox
0 likes 76 playsThe email marketing channel has evolved considerably over the past decade, but the pace of change has accelerated going into 2022. During this on-demand webinar,… -
From Larry Simcox
0 likes 52 playsPlan for high inflation to persist Recession fears will heighten shoppers’ concerns Buy Now, Pay Later (BNPL) growing in usage Supply chains will remain… -
From Larry Simcox
0 likes 32 playsIf it’s not in the plan, then it’s unlikely to happen. That’s the hard truth. So, to ensure that every element of your digital marketing campaigns… -
From Larry Simcox
0 likes 7 playsIf it’s not in the plan, then it’s unlikely to happen. That’s the hard truth. So, to ensure that every element of your digital marketing campaigns… -
From Larry Simcox
0 likes 138 playsCDPs have the potential to transform businesses so that their customer-facing departments and channels are operating from a single, reliable 360-degree view of the… -
From Larry Simcox
0 likes 143 playsThe turbulence of the past two years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2022. We can see those shifts… -
From Larry Simcox
0 likes 8 playsBefore we close the books on the 2021 holiday season, let’s review the key performance trends so marketers can better judge their own performance and identify… -
From Larry Simcox
1 likes 8 playsWith the 2021 holiday season well underway, Oracle Marketing Consulting’s Analytic & Strategic Services team shares data and their perspective on how email…
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