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From Larry Simcox
0 0 likes | 100 100 playsAnytime someone complains about how email marketing is old and hasn’t changed in decades, it just confirms that they don’t know anything about email… -
From Larry Simcox
0 0 likes | 115 115 playsHaving a stale loyalty program can be nearly as problematic as not having one at all. Increasingly, within the current economic environment and rapidly changing loyalty… -
From Alex Yanak
0 0 likes | 233 233 playsThe challenges of recent years have heavily influenced recent email marketing priorities and are shaping the trends that will dominate 2023. We can see those shifts in… -
From Larry Simcox
0 0 likes | 69 69 playsTriggered campaigns are among the highest-performing messages a brand can send, dramatically outperforming broadcast campaigns. Despite that, marketers chronically… -
From Larry Simcox
0 0 likes | 11 11 plays2022 Email Marketing Holiday Season in Review To help you benchmark your 2022 holiday season performance, we share key email marketing performance metrics from an… -
From Larry Simcox
0 0 likes | 14 14 plays2022 Email Marketing Holiday Season in Review To help you benchmark your 2022 holiday season performance, we share key email marketing performance metrics from an… -
From Larry Simcox
0 0 likes | 46 46 playsLeveraging email campaign data from Oracle Responsys, digital marketing experts from Oracle Marketing Consulting discuss email marketing performance from October through… -
From Larry Simcox
0 0 likes | 77 77 playsLoyalty programs excel at nurturing the next purchase, but if transactions are the only KPI you’re using then you’re missing out on the wider impacts that… -
From Larry Simcox
0 0 likes | 77 77 playsThe email marketing channel has evolved considerably over the past decade, but the pace of change has accelerated going into 2022. During this on-demand webinar,… -
From Larry Simcox
0 0 likes | 53 53 playsPlan for high inflation to persist Recession fears will heighten shoppers’ concerns Buy Now, Pay Later (BNPL) growing in usage Supply chains will remain… -
From Larry Simcox
0 0 likes | 33 33 playsIf it’s not in the plan, then it’s unlikely to happen. That’s the hard truth. So, to ensure that every element of your digital marketing campaigns… -
From Larry Simcox
0 0 likes | 8 8 playsIf it’s not in the plan, then it’s unlikely to happen. That’s the hard truth. So, to ensure that every element of your digital marketing campaigns… -
From Larry Simcox
0 0 likes | 143 143 playsCDPs have the potential to transform businesses so that their customer-facing departments and channels are operating from a single, reliable 360-degree view of the… -
From Larry Simcox
0 0 likes | 145 145 playsThe turbulence of the past two years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2022. We can see those shifts… -
From Larry Simcox
0 0 likes | 9 9 playsBefore we close the books on the 2021 holiday season, let’s review the key performance trends so marketers can better judge their own performance and identify… -
From Larry Simcox
1 1 likes | 8 8 playsWith the 2021 holiday season well underway, Oracle Marketing Consulting’s Analytic & Strategic Services team shares data and their perspective on how email…