CX Content Use-Cases
From Razvan Teodorescu on June 10th, 2020
CX Content is a cloud-based content hub to drive omni-channel content management and accelerate experience delivery. CX Content supports a wide variety of use cases. For simplicity, we've grouped them into 4 main categories:
Digital Asset Management - Managing assets effectively means being able to efficiently store, collaborate on, find, and publish your assets, whether they are text, images, videos, or content items structured with all of those things. CX Content allows businesses to consolidate all assets into a single content hub so that they can be easily delivered to multiple channels. Content authors have assets editors and smart authoring tools at their disposal to make it easy to create and organize assets. An embedded search engine ensures that all assets in the repository are properly indexed and findable. As a shared asset hub for Oracle Marketing Cloud, CX Content ensures that marketers can create, find and use the most up-to-date, approved images and videos as they create emails, landing pages, microsites, etc.
Secure Document Management - In addition to managing repositories of digital assets, CX Content also supports secure document management use cases. Documents can be ingested through business processes, through the Web UI or via Desktop integration tools. Ingested documents are scanned and indexed to ensure findability. A growing number of Oracle Cloud services allow native attachment and document management services to be replaced by CX Content in order to improve reuse in larger business processes as well as more sophisticated tooling for desktop integration and lifecycle management.
Site Building - Many organizations still think about content management primarily as a set of optimized tools for creating and maintaining their DotCom Sites. For these use cases, CX Content offers a WYSIWYG Site Builder for experience designers to build Web pages without knowing HTML, simply by dropping content and other components onto pages. Sites can be created as public sites and cached using the embedded CDN or as secure sites that require user credentials. Site templates make it possible to delegate site creation across an organization without sacrificing governance.