How Oracle Leverages Machine Learning to Transform Lead Management
From Katie May
In this Oracle@Oracle webinar, hear how Oracle achieved a 2X increase in lead conversion using the power of machine learning and automated lead routing. Leveraging the Eloqua platform, lead scoring powered by machine learning, and sales rep workflow automation, we vastly improved customer response time and conversion on inbound marketing leads. Oracle executives will share learnings on operational implementation, pitfalls, and cultural change required to create business value from machine learning projects.